Search Engine Optimization is an ever evolving concept. Google, with its volley of updates has made sure that this phenomenon steers clear of being stagnant and unenterprising. The transition from Black Hat SEO and Link Spamming to Google Hummingbird and “no-follow links”, thus, seemed evident. Now, very interestingly, Google, in one of its latest updates has clearly stated that the page speed remains a critical factor in its search engine algorithms. The page speed inadvertently depends on the type of web hosting service you choose for your website. It only makes sense that you choose your web hosting service provider carefully. Today within the scope of the post, we will discuss how SEO is affected by web hosting.
To start off with- please remember that selecting a good web host does not guarantee impressive page ranks. But there is every chance of your page rank being adversely affected by a bad hosting provider. There choosing the right host remains important and so is basing your choice on a number of factors and not price alone. Get a more detailed analysis of web hosts and domain names at CyberCompare.net
SEO and Web Host: What Should You Keep Track of?
It is very important to keep a tab on the uptime, downtime and the speed of your website. The more these factors are affected by fluctuations, stronger are the chances of your SEO efforts being seriously affected from month to month. So it is important to review them on a regular basis and let your web hosting company know in case there is a problem. It’s not actually correct to assume that your web hosting company knows everything about the problems faced by your website. Even if they do they mostly don’t really care until and unless you bother to budge them.
Downtime refers to the period during which your website remains inaccessible for your audience owing to several problems in the server. Now, the problem arises when Google spiders try to visit your site and on finding it inaccessible moves on to the next one. If it continues to happen on a regular basis then there are chances of your site getting branded as unreliable whereby your page rank might be seriously affected as well. Google definitely doesn’t prefer listing a site, with a high downtime, in their first few pages as their own credentials would be at stake if a user visits this site only to find that it’s currently experiencing a downtime owing to which no information can be found. Now most of the web hosting service providers guarantee around 99.9 percent of uptime (i.e. when your website is up and running), but it’s important to ensure that you’re duly conducting a thorough research on the performance of different web hosting providers before settling for any one of their services.
Though it’s believed that Google is not too explicit about the factors affecting the search algorithms, in the year 2010, it had made very clear that the speed at which a particular page loads would crucially affect its ranking. The way your page is configured and coded would actually influence your page speed. It might as well happen that the server on which your website is hosted is sharing resources with several other resources. This is something that affects the website speed as well. In that case request your service provider to shift your site to a server with lesser load.